Toni Stoeckl is appointed Chief Marketing Officer of SH Hotels & Resorts in New York

SH Hotels & Resorts, a sustainable hotel brand management company that operates 1 Hotels, Treehouse Hotels and Baccarat Hotels & Resorts, today announced the hiring of Toni Stoeckl as Chief Marketing Officer. In the role of CMO, Toni will be responsible for the broader marketing strategy of each brand with a focus on the consumer brand experience and creating a 360° marketing approach as the company enters a period of robust international growth. Toni will also play an important role as the organization strengthens its commitment and execution of its mission to deliver a preference-driven, forward-thinking and memorable customer journey that begins at the time of booking.

Hospitality is in Toni’s DNA. Coming from a family of Austrian and German hoteliers and restaurateurs, he has been helping customers discover new experiences since he can walk and talk. With this pedigree and an entrepreneurial spirit, Toni has led the creation and growth of groundbreaking luxury and lifestyle brands. At the heart of every charge has been building connections with consumers (both internal and external) that are not just goal-driven, but also immersive and enduring.

His journey began at Starwood Hotels & Resorts, where he helped shape W Hotels during its early formative years, creating much of the brand’s unique experiences, signature programs and innovative partnerships. At Marriott International, he pioneered the creation of the first-ever portfolio of lifestyle brands within the company. This endeavor included the transformation of Renaissance Hotels and a partnership with the EDITION Hotels team to establish the belief system, cultural framework and proof of experience points as the brand made its highly anticipated debut. He led the global launch of AC Hotels, growing the brand from a forward-thinking family business in Spain to an experiential lifestyle brand with record growth. Toni disrupted the industry even more with the debut of Moxy, crafting an unapologetically playful experience, through hyper-relevant audience engagement – and breaking a few rules along the way.

SH Hotels & Resorts

SH Hotels & Resorts
New York, New York
United States

Senior ManagerNew YorkNew YorkUnited States