The British consulates in Palma and Ibiza, in collaboration with the government of the Balearic Islands, have launched a joint tourism campaign.
The program encourages young British holidaymakers to ‘Stick with their friends’ and have a holiday to remember, rather than forgetting.
The campaign is part of a campaign to inform UK tourists that travel will be different this year and to encourage them to make sure they take all the necessary steps to prepare for their holidays.
British tourists should consult the travel advice of the Foreign, Commonwealth & Development Office (FCDO) before traveling to ensure that they are fully informed of the entry requirements for Spain, and that they understand and comply with local restrictions on coronaviruses.
Unfortunately, in recent years there have been a number of tragic accidents involving young British tourists visiting the Balearic Islands – many involving falls.
When we investigated the individual cases to try to identify common factors, it became evident that the vast majority of incidents took place when people were alone, separated from their friends.
In response, the campaign began in 2019 – giving young people tips and advice on how to take care of each other and help avoid accidents and injuries while on vacation.
During the 2019 season, there were 61% fewer serious falls and 50% fewer deaths (compared to 2018), and the campaign had a significant impact on the target audience with 60% of those who recalled video content from the campaign saying it had “seriously got them thinking” or that they “did something different as a result”.
The campaign will feature short videos and digital images aimed at young people visiting the islands via Instagram and Facebook.
Consul General Lloyd Milen said: âThe Balearic Islands have long been a favorite spot for British tourists.
âResorts like Magaluf and San Antonio, among others, are extremely popular with young British visitors, but of course the trips are different this year.
âThe holidays will also be different and not just because of Covid-19.
âWe welcome the measures introduced by the authorities in the Balearic Islands to limit excess, but we all have a responsibility to know the rules, to follow them and to ensure a good holiday for ourselves and those around us.
âOur campaign aims to ensure that everyone visiting takes the necessary steps to ensure that their stay here is safe and secure and that they comply with local measures. We want them to have a vacation they remember, rather than a vacation they want to forget.