The Balearic Islands are expected to exceed three million Spanish tourists this year

Spanish airlines, including Air Europa and the Iberia group, as well as the tourist groups Globalia, Iberostar and Barceló highlighted yesterday, on the first day of the Fitur fair, the leading role that the Balearic Islands will play during the next summer season, which means that the number of domestic tourists is expected to exceed three million, compared to 2.3 million recorded in 2021. The trend of last year, which exceeded all the forecasts of hoteliers, the government and AENA, “will be consolidated throughout this season as we appreciate that there is a latent demand to come to the islands, as happened last summer”, said the representatives of the groups Spanish tourist.

The CEO of World2Meet (W2M), Gabriel Subías, pointed out to Fitur: “Majorca is still going to have a summer below 2019, but the The Spanish market is recovering rapidly and it’s very positive. The strategy we have adopted is to sell dynamic tourist packages in which the customer chooses and searches for his holiday offer according to his preferences. We are moderately optimistic because everything will depend on the evolution of the pandemic in the coming months.”

Positive expectations

Globalia underlined that although it is still early, “the forecasts are positive and we can only hope that normality will consolidate”. The rest of the Spanish tourist groups are already checking in Fitur that the expectations are positive, so they will enter a dynamic of incentives for Spanish tourism from March to stimulate travel from April to October. Tourism and Employment Minister Iago Negueruela said at the Balearic Islands stand: “We see that for the coming season there is good news and one of them is that the The Spanish market will continue to grow, which will have an impact on all economic sectors and on tourist spending”.

The President of the Government, Francina Armengol, announced during the institutional press conference held at Fitur, that national tourism “is our priority objective this year, since we envisage that the 2022 tourist season will be the full recovery of Spanish tourism“. Armengol highlighted the evolution of economic and tourism indicators in 2021 and highlighted the levels of job creation and lengthening of the season, despite its beginnings and its uncertainties.

The Minister of Industry, Tourism and Trade, Reyes Maroto, has positively evaluated the strategy of the Balearic Islands “because it has become a reference and a beacon for the other territories for their tourism strategies”. The forecasts for the next season, according to her, are positive and she appreciated the effort made by the autonomous regions, in particular the Balearic Islands, to have key tools to consolidate tourism “so that it strengthens its tourist leadership for another year”.