Surprising memories: The Balearic Islands impress tourists with new product messages. Credit: Government of the Balearic Islands
As part of the campaign of the Government of the Balearic Islands to promote the new law on tourism, visitors have the opportunity to buy surprising souvenirs.
“The Balearic Islands, where workers are as important as tourists” is a message printed on a napkin hanging in a souvenir shop in central Palma, and also one of the key ideas of the new tourism law. The Government of the Balearic Islands has decided to promote the new law to residents and tourists with messages on typical products sold in gift shops, such as fans, postcards and t-shirts.
In a video recorded with a hidden camera, residents of the center of Palma can be seen reacting with surprise when they see a souvenir shop selling all the typical tourist products, but with innovative messages related to the main measures of the new tourism law .
The Government of the Balearic Islands is promoting this video to the General Directorate of Communication. “This law should be spread across Europe and the UK,” a British tourist says in the video. Other products include a T-shirt that says “Someone who really loves me went to a plastic-free hotel in the Balearic Islands and gave me this t-shirt”, or a fan that says “Balearic Islands , where hotels will eliminate 57 tons of CO2 per year”.
“I think it’s phenomenal. My mother works as a maid and at the end of the season she always ends up with pain in her back and arms,” said a tourist when she heard that one of the measures would mean that more than 300,000 beds hotel beds would be replaced with lift beds to help drastically. reduce health problems for hotel room attendants.
Surprising souvenirs on display also include magnets, water bottles, mugs and postcards explaining that the new tourism law respects workers’ rights, resources and the environment. All the memories are available in Catalan, Spanish, English and German, and the video will be available in these four versions. It will be broadcast on television and on the government’s social networks.
To view the video, visit https://www.youtube.com/watch?v=Z4khPH9xVMY.
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