The Association of Hotel Entrepreneurs of the Costa del Sol (AEHCOS) estimates that August will end with a hotel occupancy rate of 85.83%, 2% above previous forecasts and similar to figures of 2019.
The tourist towns of Fuengirola, Torremolinos, Nerja, Marbella and Benalmadena lead the way in terms of occupancy rates.
Specifically, Fuengirola has a hotel occupancy rate of almost 90% (89.22%), Torremolinos (88.19%), Nerja (87.51%), Marbella (86.67%) and Benalmadena (86 .35%).
Somewhat surprisingly, domestic tourism is the main driver of tourism on the Costa del Sol, accounting for 51% of hotel bookings compared to 49% from international origin.
Figures that contrast with the percentages recorded in the previous estimate, when international travelers represented 55% against 45% of the domestic market.
AEHCOS calculates that the province’s average data will not reach 2019 levels, due to stagnant demand for hotels inland, particularly in Ronda, Antequera and Valle del Guadalhorce.
Fall tourism forecasts predict hotel occupancy of 78.75% in September and 68.71% in October, 8-9% lower than in 2019.
Regardless of this expected drop in hotel occupancy in the fall, AEHCOS President Jose Luque was positive in his review.
“Summer has undoubtedly been a period of recovery for our sector, with satisfactory data for the high season.” he said.