The Spanish group will manage 12 hotels and resorts thanks to its partnership with the largest hotel owner in the country
Meliá Hotels International is poised to become one of Vietnam’s largest international hotel brands thanks to a new collaboration with the country’s largest domestic hotel owner, Vinpearl.
Under the terms of this agreement, the Spanish hotel group will take over the management of 12 hotels and resorts already open and in operation. This decision will make it the second hotel group in Vietnam in terms of number of rooms. Under this new agreement with Vinpearl, the properties will be known as Meliá Vinpearl hotels.
The 12 five-star Meliá Vinpearl properties will expand into new locations, complementing Meliá’s existing portfolio. The first hotel to enter the fold was Vinpearl Quang Binh. The property is now under Meliá management and will be rebranded as Meliá Vinpearl Quang Binh in March 2022.
Vinpearl Hotel Hue is also now under the management of Meliá and will be unveiled as Meliá Vinpearl Hotel Hue in May 2022. The hotel occupies a prime position in Vietnam’s former imperial capital, Hue, overlooking the legendary popular destination Perfume River.
Other hotels in this strategic alliance include locations such as Thanh Hoa and Hai Phong near the country’s capital, Hanoi; Nghe An and Ha Tinh along the north central coast and Tay Ninh to the south.
The remaining 10 properties are expected to complete their migration to the new Melia Vinpearl portfolio under the management of the Meliá Hotels International group during the first half of 2022.
Meliá Hotels International has built a portfolio of 380 hotels in more than 40 countries since its founding in Palma de Mallorca in 1956. In Southeast Asia, Meliá currently operates 20 properties and has a pipeline of 20 hotels in Indonesia, Malaysia , Myanmar, Thailand, and Vietnam.
The global hotel brand first entered Vietnam in 1999 with the opening of Meliá Hanoi. The group currently has six properties in operation and six hotels in development in popular tourist locations across the country.
The partnership with Vinpearl will increase Meliá’s room count in Vietnam to 8,000, bringing the number to 24 hotels and resorts, with eight hotels in operation and 16 more on the way.
“We believe in creating strong and strategic regional partnerships with companies that have a deep connection to the locations they serve,” said Gabriel Escarrer, Vice President and CEO of Meliá Hotels International. “The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we have already established in Vietnam.”
“Collaborating with international partners in the management of our properties will effectively help Vinpearl join world-renowned hotel networks and help raise the bar for Vietnamese tourism,” said Mr. Thai Thanh Nhat Quang, CEO of Vinpearl Hotel.
Image: Shutterstock/Vinpearl Hotel Hue Building