Meliá de Mallorca marks one of the best tourist seasons ever

The CEO of Mallorca Hotels Melia InternationalGabriel Escarrer, described this summer as “memorable” and “one of the best tourist seasons” in the group’s history.

On his LinkedIn profile, Escarrer highlights a “very positive” assessment this summer in the main Spanish holiday destinations. There has been a recovery from pre-pandemic levels in terms of occupancy as well as in the mix of different markets and prices.

He notes that a reduction in the length of stays was expected, but that the average stay actually remained the same in 2022 or even increased slightly. This was the case in the Balearic Islands, Tenerife and Fuerteventura. “This trend has gone hand in hand with the return of family tourismespecially in destinations like Alicante, Andalusia, Tenerife, Fuerteventura, Menorca and Mallorca.”

Escarrer adds that there has been a growth in demand for deluxe and superior rooms and suites. This has not only happened in traditionally ‘premium’ destinations such as Marbella. This also happened on the Costa Blanca, the Canary Islands and the Balearic Islands. When it comes to ‘last minute’ bookings, there has been ‘extraordinary growth’ in the UK market.

It highlights the increase diversification tourism origin markets and expects Meliá to achieve similar occupancy and results in September as 2019, “closing a very positive third quarter”.