InterContinental Hotels signs a strategic alliance with the Spanish Iberostar

InterContinental Hotels said on Monday that he had signed a long-term strategic alliance with Spain Iberostar for resort and all-inclusive hotels in the Caribbean, Americas, Southern Europe and North Africa.

Through this alliance, up to 70 hotels – 24,300 rooms – will be added to IHG’s system under the Iberostar Beachfront Resorts brand, which will become IHG’s 18th brand.

IHG said this would increase the size of its global system by up to 3%. The first properties to join the IHG system in December will offer IHG customers increased choice in destinations including Mexico, the Dominican Republic, Jamaica, Brazil and the Canary Islands.

Additional properties in Spain and other popular resort destinations in Southern Europe and North Africa are expected to join IHG’s system during 2023 and 2024.

Keith Barr, Managing Director of IHG Hotels & Resorts, said, “As we continue to expand the footprint of our world-renowned brands, we are always looking for exciting and sustainable growth opportunities in areas that can further enhance our offers for customers and owners. Customers have told us they want more resorts and all-inclusive destinations to choose from within our portfolio of brands.

“We are thrilled to approach this working with such a respected, experienced and like-minded partner as Iberostar, and to see more incredible hotels join our system which continues IHG’s growth in so many markets and among the most attractive destinations in the world.

“Iberostar has successfully developed a leading presence in beachfront and all-inclusive properties in the Caribbean, the Americas, Southern Europe and North Africa over many decades, and we are delighted with the opportunities to further develop the brand footprint together.”