Bottling group CCEP France has launched new 250ml universal returnable glass bottles for its brands Fuze Tea, Tropico, Sprite, Fanta and Minute Maid in hotels, restaurants and cafes.
The Coca-Cola Original, Coca-Cola Zero and Coca-Cola Cherry brands are already available in 330ml returnable bottles.
CCEP deploys glass bottles
The universal format aims to help retail outlets and wholesalers by simplifying the management of bottle returns.
Once empty, the cylinders are stored in crates and collected to be sent back to the factory to be cleaned and refilled.
This innovation will avoid the production of the equivalent of more than 15 million single-use glass bottles in 2022. The new bottles will be able to be refilled up to 25 times, the company added.
Saving energy and raw materials, a refillable glass bottle has a reduced carbon footprint since its level of greenhouse gas emissions is three times lower than that of a single-use glass bottle.
Read more: CCEP tests unpackaged beverage technology in Spain
Yann Guelorget, out-of-home sales director for CCEP France, said: “The 160,000 cafes, hotels and restaurants in France will now have the option of receiving all our drinks in returnable glass bottles.
“Right now we are launching Fuze Tea and Tropico in 250ml recycled glass bottles, Fanta, Sprite and Minute Maid will follow before the end of the year. This aims to appeal to both our retail customers while meeting the consumer expectations.”
Packaging represents 43% of total emissions in CCEP France’s value chain.
The bottling group believes that the project is an “important step in reducing the carbon footprint of our packaging in France”, as it continues to innovate in reusable containers.
© 2022 European supermarket magazine – your source for the latest packaging and design news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.