But the climax of the resort holiday may well be over, as the Balearic Islands tourism minister has said he aims to end “drunken tourism”. The islands hope to overcome their reputation for “heavy drinking” and focus on “quality” tourism.
Iago Negueruela, Minister of Tourism for the Balearic Islands, said it was “difficult” to tackle the problem of “excessive or drunken tourism”.
He added that the problem would be one of his “main challenges” for the upcoming tourist seasons and said he wanted to change the image of the islands.
Negueruela said of Magaluf’s reputation: âIf we put images in any destination, we would probably also find complex and complicated images.
âWe will work to ensure that this type of image does not happen again. The effort and the bet are to avoid excessive tourism.
READ MORE: Stunning Northumberland named one of the most beautiful in the country
Negueruela also shared the desire to create âqualityâ tourism and build a more sustainable industry.
He said: “I think we have to bet on quality, not so much on volume, because we have seen that depending on volume also has its risks.”
The minister said that excessive tourism can often lead to drunken behavior and that controlling the number of tourists could help the islands build a more sustainable and peaceful industry.
Before the pandemic struck, the islands parliament had approved a decree aimed at cracking down on intoxicating behavior in Magaluf and other parts of the party.
DO NOT MISS
The new law banned pub crawls and promotions at bars that offered unlimited alcohol for a fixed price.
All-inclusive resorts could still offer unlimited alcohol to tour operators if they had signed a contract before the decree.
“Party boats” have also been subject to restrictions, and fines for violating a decree-law go up to half a million pounds.
The decree is in place in Magaluf, Arenal and the West End of San Antonio in Ibiza. As the new law was not passed until January 2020, the impact has yet to be felt due to the impact of Covid on international travel.
In 2020, the Magaluf Strip was closed after drunken British tourists broke social distancing rules to the horror of locals.
Many have been photographed dancing in the streets without wearing masks or obeying distancing laws.
However, there are signs that the station is changing. The number of tourists to Magaluf increased from 10,000 per day to 5,000 between 2015 and 2019.
For some Balearic officials, the hope is to permanently change the reputation of the resort and introduce a different kind of tourism to Magaluf.