Leading international buyers and media attending ATM, which will be hosted by IHG’s brand portfolio hotels In anticipation of next year’s Arabian Travel Market (ATM), organizers of the leading travel event and for inbound and outbound tourism professionals across the Middle East, have signed an agreement with IHG Hotels and Resorts, to become its official hotel partner for ATM 2023, taking place at the Dubai World Trade Center from May 1-4 .
With this pact, IHG will officially welcome nearly 200 leading international media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, GCC, USA, Egypt and South Africa.
The agreement will allow IHG to showcase its Inter-Continental branded properties in Dubai, as well as voco Hotels, Crowne Plaza Hotels and Resorts and Hotel Indigo to top industry professionals representing luxury, leisure, MICE and travel business. In addition, IHG will also host the coveted Official ATM Party.
The ATM 2023 showcase theme is; Working towards Net Zero as RX (Reed Exhibitions), the organizer of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable, but to announce 30 goals long-term, as ATM is working towards Net Zero in line with RX Global’s commitment.
Commenting on the announcement, Haitham Mattar, IHG Managing Director for IMEA, said, “We are delighted to extend our long-term relationship with RX as hotel partner for Arabian Travel Market 2023. We are particularly committed to the theme of living room ; Work towards Net Zero; as it aligns well with IHG’s Journey to Tomorrow, our 10-year responsible business program focused on our people, our planet and our communities.
“This partnership represents a great opportunity for IHG to showcase the work we are doing on a series of far-reaching commitments to drive environmental and social change to meet the demand for sustainable stays from millions of our customers around the world. “As a regular global exhibitor with RX, we have experienced great attendance and interest at many of their shows around the world and in particular at ATM.
The show’s success was particularly evident in 2022, as the world resumed face-to-face encounters, building strong personal networks and long-term business relationships.
The show provided a great backdrop for the launch of our new “IHG One Rewards” program and in 2023 we look forward to deepening our loyalty offering for the Middle East.” ATM 2022 attracted over 24,000 visitors and hosted more than 31,000 attendees, including 1,600 exhibitors and attendees from 151 countries, in 10 halls of the Dubai World Trade Centre.
According to ATM Exhibition Director Danielle Curtis, “Arabian Travel Market is committed to the Middle East, which has some of the most ambitious and exciting development plans in the world. This partnership with IHG presents an ideal opportunity to align one of the region’s leading hotel groups with our unparalleled event platform.
“The official hotel partnership is critical to the continued success of Arabian Travel Market, and the correlation between attracting quality buyers and delivering a quality hotel experience has been a major factor in generating interest and securing attendance from leading travel professionals. the travel industry.”
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