A study predicts a huge tourism boom in the Balearic Islands this year

A study predicts a huge tourism boom in the Balearic Islands this year. Image: Pixabay

A study shows a positive recovery in tourism for the Balearic Islands, with figures even exceeding those of 2019.


The fourth tourism report from the Federation of Small and Medium Enterprises of Mallorca (Pimem) and the company Processing Smart shows a recovery in tourism and even expects to exceed the 2019 season – mainly thanks to British and German holidaymakers.
According to the company Roiback, the Balearic Islands are currently showing a 50% growth in stays at Easter and 30% in summer.
Dingus, another company that worked on the study, points to an increase in the average stay without a price reduction – 47% are bookings between five and seven days and bookings longer than eight days rise to 31%.
Mallorca House Rent points out that the booking forecast is very positive, so that for July and August occupancy rates of around 65% are expected, while prices would increase between 5 and 15%.
Fideltur, an online marketing technology platform, indicates that the sun and beach offer continues to be the most in demand with 39%, followed by the health and well-being market with 18%.
Finally, the technology platform Juniper also predicts good tourism prospects and claims that bookings made in the month of January 2022 exceed those that materialized in any month of 2021.

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